How do small business companies do marketing promotions? 

1. Custom your business brand mascots

Custom mascots are great for small businesses because they help create a memorable brand image. They bring the business to life, and they’re perfect for social media. Mascots can also make a great mascot ambassador or spokesperson. You can use a mascot character in your marketing campaigns as well! 

You should choose a mascot that complements your brand values and helps you connect with your target audience. A good on-screen mascot will reflect the personality of your company, while also bringing something fun to the table. For example, if you’re selling food products, it might be good to have an animal mascot like Mikey Mouse or Garfield because those characters are associated with eating food (and childhood!). 

2. Build a website and social media channels 

TheInternet is where people go to find products and services. As a small business owner, you should be building your website as quickly as possible. A website is free and easy to maintain. Social media channels such as Facebook and Twitter are also free, but they take more time to manage than a static webpage does because content needs to be updated regularly with fresh news about the company or its products or services. 

Another advantage of having a website is that it can be used as an online store where customers can make purchases directly from your site using their credit cards (e-commerce). This saves you from having to spend money on inventory; instead, any sales are made via internet transactions through payment gateways like PayPal or Stripe which provide secure payment processing services without being burdened by handling physical products yourself! 

In addition to building websites and social media channels for promoting your business's products/services online—you should also use these sites when marketing your company offline: 

at trade shows - booths with mascots give away promotional items like stickers/pens, etc. These will help build brand awareness among attendees since attendees remember what they received from each booth at the show hours later when they see them again at another one! 

3. Cross-promote your small business with local partners 

Find local businesses that are a good fit for your small business. It's important to find the right cross-promotion partner. If you're a dog grooming business, it wouldn't make sense to approach a local pet store about doing a cross-promotion. You should be looking for businesses in your area that shares some of the same demographics, such as age range or gender. You'll also want to make sure they have an audience similar to yours so they can reach your target market effectively through their marketing efforts. 

Approach them with an idea of how you can work together. When approaching a potential cross-promotional partner, be sure not to offer them something too general or vague like "we'd love to work with you!" Instead, propose how exactly you would help each other out and why this would benefit both parties involved: "We're going to doggy daycare next week and will be offering 20% off if customers bring their dog on Saturday between 10 am and 12 pm." 

4. Advertise on taxis and buses 

Advertising on taxis and buses is a great way to get your company's name out there. Taxis and buses are everywhere, so if people see your ad, they'll be reminded of you every time they ride the bus or hail a taxi. Chances are, they might even tell their friends about it! 

You can contact local taxi and bus companies to see if they offer advertising space on their vehicles. The cost will depend on how much space you want (and where—the front or back of the vehicle is more expensive). You'll need to design a logo that looks good on the side of a car, but keep it simple; no one wants to read an entire paragraph in tiny letters while they're trying to find their way home from work! Once everything's ready, send it off with plenty of time before placement so the company can make any changes that might be needed before printing starts (a week should be sufficient). 

5. Offer free samples and in-store demos 

One of the best ways to make your product stand out is by offering free samples. 

Try giving away small, individually wrapped portions of your product in stores, at fairs, or even on street corners. This is a great way to get people to try your product and form an opinion about it based on direct experience—and not just what they read on the packaging or hear from friends. 

The key here is quantity: you want enough samples so that everyone who wants one gets one. People love free stuff! You can also set up booths in malls or other public spaces where shoppers can stop by and try out some new products from local businesses (this works especially well if you have a mascot costume). 

6. Get a free professional photoshoot 

You can also get a free professional photoshoot by finding a freelance photographer willing to trade their services for yours. Many budding photographers are happy to do this, as it allows them to build their portfolio with some beautiful shots of your mascot costume. 

You can get started by using sites like Craigslist or Kijiji, which will allow you to find photographers who are looking to trade services. If you don't mind having some photos taken in your home office, there may even be someone local who would be willing to do the shoot on their own time and send the photos directly over once they're done! 

7. Push your marketing efforts to the limit! 

The marketing department should be a major part of your small business, and it all starts with creating a mascot costume. A mascot costume is a perfect way to promote any product or brand, whether it's an educational program, a new line of children’s toys, or even just your company's name (think: Mr. Clean). Mascot costumes are effective because they’re attention-grabbing and eye-catching—people can't help but stare at them! They also add personality and fun to any event you're hosting or attending. 

In addition to their ability to draw crowds and make people laugh, mascot costumes have other benefits too: they're easy on everyone involved in the process—the person wearing one doesn't need acting skills; there isn't any rehearsal involved; there won't be any camera equipment needed; etc.—and they work well across media platforms such as social media posts/videos/graphics while also being able to interact directly with customers at events like trade shows or parties."